Hurley Phantom Boardshorts
How a signature product changed the category
My first tug on the amazingly stretchable the Hurley Phantom boardshorts was at the Sundance Film Festival this year. My friend and Fred Segal Fun owner, Jackie Brander, always assembles the best and coolest brands for her celebrity SWAG house, and I was able to do a few laps, see what people were oogling and pick up a pair of classic K-Swiss sneakers with my pal and Lionsgate Vice Chairman, Michael Burns.
The Hurley gear was in high demand and their “one and only” T-shirt had the celebs lined up. On the rack ...